Last Updated: November 5, 2026

 

Makeup by Aleah respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains how Makeup by Aleah collects, uses, shares, and protects information when you visit makeupbyaleah.com, contact Makeup by Aleah, or inquire about or book makeup, spray tanning, or related beauty services.

 

By using this website or voluntarily providing information to Makeup by Aleah, you acknowledge the practices described in this Privacy Policy.

 

1. Information We Collect

 

The information Makeup by Aleah collects depends on how you interact with the website and services.

 

Information You Provide

 

When you contact Makeup by Aleah, submit an inquiry, or book services, information collected may include:

• Name

• Email address

• Phone number

• Billing or contact information

• Wedding or event date and location

• Requested services

• Information regarding members of your wedding party or group

• Appointment preferences

• Information provided through inquiry or booking forms

• Information needed to prepare contracts or manage bookings

• Payment and transaction information

• Photographs when you have authorized their collection or use

• Other information you voluntarily provide

 

For certain beauty services, you may voluntarily provide information regarding allergies, sensitivities, skin conditions, product reactions, pregnancy, medications, or other information relevant to safely providing your requested service. Please provide only health-related information reasonably necessary for the beauty service you are requesting.

 

2. Information Collected Through the Website

 

Makeupbyaleah.com is hosted through Wix. When you visit the website, Wix and other technologies used by the website may automatically collect certain information, including:

• IP address

• Browser and device information

• Operating system

• Pages viewed

• Date and time of visits

• Website interactions

• Referring website or source

• Approximate geographic information

• Cookie or similar technology identifiers

 

Wix uses essential cookies necessary for website functionality and may also support non-essential cookies for purposes such as analytics. Wix provides website owners with privacy and cookie-management tools, including a consent banner for non-essential cookies. About Privacy & Cookies | Wix [support.wix.com]

 

3. HoneyBook

 

Makeup by Aleah uses HoneyBook to assist with client inquiries, bookings, contracts, payments, scheduling, communications, and other aspects of client relationship management. When you interact with Makeup by Aleah through HoneyBook, information you provide may be processed through the HoneyBook platform. This information may include:

• Contact information

• Wedding, event, and appointment information

• Service selections

• Client communications

• Contracts and electronic signatures

• Invoices

• Payment and transaction information

• Other information necessary to manage your booking

 

Information processed directly through HoneyBook is also subject to HoneyBook's own privacy and security practices.

 

4. How We Use Your Information

 

Makeup by Aleah may use personal information to:

• Respond to inquiries and provide quotes

• Schedule and manage appointments

• Prepare and administer contracts

• Provide booked makeup or spray-tanning services

• Communicate about appointments, weddings, and events

• Process and document payments

• Coordinate wedding-party or group-service schedules

• Provide preparation and aftercare instructions

• Address allergies, sensitivities, or other service considerations

• Provide customer service

• Maintain appropriate business and transaction records

• Operate and improve makeupbyaleah.com

• Maintain website security and prevent misuse

• Comply with applicable legal, tax, accounting, insurance, or regulatory obligations

• Use photographs for portfolio or promotional purposes when you have provided permission

 

Sensitive or health-related information voluntarily provided for purposes of receiving a beauty service will not be used for unrelated marketing purposes.

 

5. Payments

 

Payments and invoices may be processed through HoneyBook or another payment processor identified at the time of payment. Payment providers may collect information such as your name, billing information, payment-card information, and transaction details.

 

When complete payment-card information is collected directly by a payment processor, Makeup by Aleah does not independently receive or store your complete payment-card number merely because the transaction was processed through that service. Information processed by a payment provider may also be subject to that provider's own privacy and security policies.

 

6. Cookies & Google Analytics

 

Makeupbyaleah.com uses cookies and similar technologies to support website functionality. Google Analytics is currently connected to makeupbyaleah.com. Google Analytics may collect information regarding website visits and interactions, even though Makeup by Aleah does not currently actively use Google Analytics reporting for business or marketing decisions. Information collected through analytics technologies may include:

• Device and browser information

• Pages viewed and website interactions

• Referring sources

• Approximate geographic information

• Cookie or similar technology identifiers

 

Visitors may manage non-essential cookies using available website consent controls or applicable browser settings. Wix provides a cookie-consent feature that can allow visitors to accept or decline non-essential cookies. About Privacy & Cookies | Wix Google also provides specific support for using Wix's consent functionality with Google Analytics. Set up Wix to obtain user consent [support.wix.com] [support.google.com]

 

7. How We Share Information

 

Makeup by Aleah does not sell client personal information for money. Personal information may be shared with service providers when reasonably necessary to operate the business or provide requested services. These providers may include:

• Wix, for website hosting and functionality

• HoneyBook, for client inquiries, bookings, contracts, scheduling, communications, invoicing, and payments

• Google Analytics, when enabled, for website analytics

• Payment-processing providers

• Email and communication providers

• Accounting, legal, insurance, or other professional service providers

 

Information may also be disclosed when reasonably necessary to:

• Comply with applicable laws or legal processes

• Protect the rights, property, or safety of Makeup by Aleah, its clients, or others

• Investigate suspected fraud, misuse, or security concerns

• Facilitate a sale, transfer, restructuring, or similar transaction involving the business

 

8. Sensitive Information

 

Because Makeup by Aleah provides personal beauty services, clients may voluntarily disclose information regarding allergies, sensitivities, skin conditions, pregnancy, medications, or other health-related considerations relevant to their service. This information will be used only as reasonably necessary to evaluate or safely provide the requested service or fulfill related business obligations.

 

Makeup by Aleah does not sell sensitive personal information. The Minnesota Consumer Data Privacy Act generally exempts qualifying small businesses from many of its requirements, but small businesses are prohibited from selling a consumer's sensitive data without prior consent. [ag.state.mn.us]

 

9. Photographs

 

Makeup by Aleah may take before-and-after photographs or photographs of completed services with your permission. When permission has been provided, photographs may be used for:

• Makeupbyaleah.com

• Makeup by Aleah's portfolio

• Social media

• Advertising

• Other promotional materials

 

Permission may be obtained through a service agreement, photo release, or other affirmative authorization. Choosing not to authorize promotional use of your photographs will not affect the services you receive.

 

Makeup by Aleah will not publish your full name with promotional photographs unless you separately authorize that use. You may contact Makeup by Aleah to withdraw permission for future promotional use of your photographs. Withdrawal may not apply retroactively to materials already published or produced.

 

10. Marketing Communications

 

Makeup by Aleah may communicate with current and prospective clients regarding inquiries, appointments, contracts, payments, service preparation, aftercare, and other matters related to requested services.

 

If Makeup by Aleah offers optional promotional emails or text messages, you may opt out of those marketing communications. Opting out of marketing communications will not prevent Makeup by Aleah from sending communications reasonably necessary to administer an existing inquiry, appointment, payment, contract, or event.

 

11. Data Retention

 

Makeup by Aleah retains personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

• Providing and documenting services

• Managing client relationships and bookings

• Maintaining contracts and transaction records

• Maintaining appropriate tax and accounting records

• Resolving disputes

• Meeting applicable legal, insurance, accounting, or contractual requirements

 

Different categories of information may be retained for different periods depending on their purpose. When information is no longer reasonably needed, Makeup by Aleah may delete, anonymize, or securely dispose of it as appropriate.

 

12. Data Security

 

Makeup by Aleah takes reasonable measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. Information processed through Wix, HoneyBook, Google, or other third-party platforms is also subject to those providers' security practices. However, no website, electronic communication, or online storage system can be guaranteed to be completely secure.

 

13. Your Privacy Choices

 

You may contact Makeup by Aleah to:

• Ask questions about personal information maintained about you

• Request correction of inaccurate information

• Request deletion of certain personal information

• Withdraw permission for future promotional use of your photographs

• Ask questions about how your personal information is handled

 

Makeup by Aleah may retain information when reasonably necessary to complete a transaction, fulfill a contract, maintain appropriate business records, comply with legal, tax, insurance, or accounting obligations, resolve disputes, or protect legitimate business interests. Additional privacy rights may be available to you under applicable state or federal law.

 

14. Children's Privacy

 

Makeupbyaleah.com is intended for a general audience and is not directed toward children. Makeup by Aleah does not knowingly use the website to solicit personal information directly from children in violation of applicable law. If you believe a child has provided personal information through makeupbyaleah.com inappropriately, please contact Makeup by Aleah so the matter can be addressed.

 

15. Third-Party Websites & Services

 

Makeupbyaleah.com may contain links to third-party websites or services, including HoneyBook, social media platforms, review platforms, payment providers, and wedding-related services. These third parties have their own privacy policies and practices. Makeup by Aleah is not responsible for the privacy or security practices of websites and services it does not control.

 

16. Changes to This Privacy Policy

 

Makeup by Aleah may update this Privacy Policy periodically to reflect changes in business practices, technology, services, or applicable laws. The current Privacy Policy will be posted on makeupbyaleah.com with an updated "Last Updated" date.

 

17. Contact Makeup by Aleah

 

Questions, privacy requests, or concerns regarding this Privacy Policy may be submitted via email to info@makeupbyaleah.com.